BENEFITS OF CONTENT             

The main benefits of content for any website marketers, striving for sales, or even just creating a site just for the internet experience either for profit or fun, or perhaps wanting to tell the World their message are.  

• Content increases the chance of entry to your site. With only a single page, there is only one single gateway to your site, if however you have 300 pages on your site, you have 300 gates waiting to be opened.
• Content will encourage others to link to your site. They will want to recommend your site as a great resource if you are providing content of value. This will create back-links to other sites, the more of which you have the more your Page-Rank will increase. This will allow your site to rank higher in the SERPs (search engine results pages)
• Content will increase the number of chances that you have of converting your viewers into returning visitors or of becoming paying customers, creating income from AdSence or through affiliate links.
• Content is a permanent link to your marketing strategy. Pay per click ads expire when you stop paying for them but content visibly continues forever.
• Content on your own site gives you complete control over how you utilise it. No one can tell you what content to use, or how it is set out and displayed, that it must conform to the ‘terms of service’ or that advertisements will be provided by the ‘service provider.’ There are no rules restricting a maximum or a minimum amount of page content or telling you what subject matter to use on your pages, or restrictions on how many, or what keywords may or may not be used. Control of the content and the manner of distribution to your visitors is completely under your own control. 

 CONTENT LED STRATEGY

With content led strategy you don’t have to risk any ‘Black Hat’ or other unethical marketing means. If you incorporate good content, you are providing a worthwhile and positive experience for users of the World Wide Web. You will remain visible to searchers, you won’t be removed from search results because of underhand technique and you will be able to sleep easy after all your effort, with the knowledge that all your hard work will reap reward in the long term. 

It is important to note that over the years, some people have created some amazing techniques for artificially boosting their search engine ranking, particularly in Google. The techniques are often very effective. They overlook the fact that Google probably employs better brains, some of the best in the business, and they welcome the challenge, will instantly tweak their system to downgrade or even ban any site suspected of system abuse. It is not uncommon for people using unethical tactics, who were earning thousands of dollars a day, then earning zero next day because Google simply took exception to the technique being employed. 

Many people who have built a genuine site, full of genuine informative content, built up over time, have slowly but surely ascended the search engine rankings now see consistent year on year revenue growth. They can rest assured that their revenue growth isn’t going to vanish overnight.           

 ESTABLISH YOUR CREDENTIALS 

When your new web site is published your target audience will want to know your credentials. That’s OK if you are offering advice and have a degree, or you are well known as a botanist, a chef, or an astronaut, but providing credentials for sewing, gardening, or producing a doctorate in home maintenance will present problems. You then must find another way that to prove to your audience that you are the definitive sourse of the information they are seeking. Once again content crates the answer! 

If you create hundreds or even thousands niche specific, narrow content pages on your web site, not only people will start to acknowledge your content as a worthwhile information sourse, Google, Yahoo and the other search engine spiders will also pick up on the content and agree that this site must be acknowledged because there is a lot of content and it is all relevant

There is nothing that exceeds great content for building your reputation on line, that’s why having a thoughtful and proactive content strategy is crucial if you are to succeed with search engines, the rank they a lot and the traffic they direct to your site.

CONTENT AND INTERNET MARKETING

Web pages could be likened to part of a huge funnel. The more content pages you add, the bigger the funnel becomes. Your aim is to have as many people within the funnel from the search engines, and links etc. When they are in the funnel, you want them to sink down through the funnel to reach the objective of your effort whether it be to click through AdSense ads. Affiliate links, to capture a new ‘sign-up’ to your mailing list, or to make a purchase from your site. This concept is very effective, especially for sites focused on income from AdSence earnings. The more appropriate the content, the more people you will collect in your funnel then click on the AdSence ads and generate higher income

 MAKE HASTE SLOWLY

Content creation and adding ample keyword content should not be the only detail concerning you. Many who are well aware of the need for relevant content neglect to release it to the search engine spiders correctly.  

Spiders even big internet ones like Google do not have a big appetite. They like to nibble and graze and come back for more (if they like the taste). When fed a small amount from time to time, they will return regularly to see if the menu has altered. Fed too much too fast at the first sitting and the spiders may suffer from indigestion and stay away for quite a long time. Given mall bites here and there to nibble on their hunger will encourage them to return again and again. Enticing search engine robots in the same way and they will notice the content relevance growth. Robots will return perhaps infrequently to start but returning more frequently as any new content is added. It is desirable for robots to recognise content changes and to identify any recent links to related sites that have been engaged.