WEBSITE DOMAIN
NAME
A web site domain name is a unique name for your web site. It’s more than just an address that enables
people to find your site, though. It’s a brand, and something to be remembered by. It is important to choose
the right domain name. It will help to entice people to visit and then keep coming back to your site.
There are two important things to consider
when choosing your domain name. First, your choice of name should be both memorable and relevant to the
content of your site.
There’s little point in
choosing www.wendysvideos. if your name isn’t Wendy and you haven’t got any videos
to show. Your choice of domain name should also make it easier for people to find you. If you run
a shoe shop in Newtown, people might guess at www.newtownshoes.com if they’re not sure of the exact
address. It therefore makes sense to register the domain with a related name.
Domain names come in various types dictated
by their endings. (.com/.co.uk/ .com.au/ etc.,) but you can also register .org or .net extension, or
even Info .me or .tv.
Most web hosting providers also act as
registrars and, although you are not obliged to buy the domain from your chosen host, it’s far more
convenient to do so. Prices vary between registrar services, though, so it could be worth shopping around
before you buy.
Many companies on the internet will register a website domain name on your behalf,
You can also use these services to find out whether or not your desired domain name is
available. Remember also that there’s little chance of general, popular names being available, such
as www.billjones.com or www.knittingclub.com. However, more descriptive names such as www.newtown-knittingclub.com may
well be available.
Domain Name Choice
If your particular website domain name choice is not available,
there are other options. You don’t have to think of another name. Instead, you could find out if the same domain
name is available with a different ending, such as .info or .biz. Of course, this means that another website
will have a similar domain to your own, which may lead to confusion. An alternative for those who simply must
have a certain name is to find out who currently owns the domain name and try to buy it. To do so enter
the URL into a
browser’s address bar and look at the site that appears. If it’s related to the domain name, you may have an
uphill struggle, but if you are directed to a holding page with contact information, there’s a good chance you
will be able to negotiate a purchase.
When you have purchased your website
domain name, you can then link it to your website. The website is a collection of pages about a particular
subject and
is all stored on a server (your web host). The chosen domain name is the
information used to find those pages — like an internet postal address. When www.newtownshoes.com is entered in a web browser, the
is then directed to the Newtown shoes website.
When signing up for a web-hosting package, you
are usually given the option to search for a new domain to buy, or to associate the web space with a domain
you already own. It is a straight forward process. Simply follow the step-by-step instructions provided by
your chosen host.
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